Adidas, Calvin Klein and Uniqlo ads banned for greenwashing

The Advertising Standards Authority (ASA) has banned online advertisements from Adidas, Calvin Klein and Uniqlo as part of a crackdown on corporate greenwashing. The UK watchdog prohibited paid-for Google ads promoting recycled running shoes, women's tops, and fleece coats because the retailers could not prove their environmental claims. This action follows increased scrutiny of fashion retailers using the term recycled in a misleading way to describe their clothing and footwear products to consumers.