AI summaries of Tripadvisor hotel reviews downplay serious complaints, investigation finds

An investigation by the consumer campaign organisation Which? reveals that Tripadvisor AI-generated overviews downplay serious guest complaints. The AI described a hotel facing lawsuits for mass food poisonings as spotless and praised a resort with sexual harassment allegations for its friendly service. These summaries reportedly gloss over critical issues, including the stench of mould and a lack of mains water, providing glowing reviews for hotels that guests described as dangerous or lacking basic hygiene.