World Cup fever set to fuel record British Amazon Prime Day spending

World Cup fever is expected to drive record British spending during the Amazon Prime Day event, which takes place from 23 June to 26 June. Despite ongoing cost-of-living concerns, Adobe forecasts that online expenditure will rise by 7.9 per cent compared to last year. This surge in consumer activity is primarily attributed to shoppers purchasing new TVs in preparation for the tournament, contributing to the anticipated growth during the four-day shopping period in the UK.