Diageo boss Lewis launches aggressive cost-cutting to revive drinks group

Diageo CEO Lewis has launched an aggressive £743m cost-cutting and restructuring plan to revive the drinks group. This strategic turnaround follows the revelation of weaker sales and profits over the past year. The company, which produces global brands including Guinness, Johnnie Walker, Gordon’s gin, and Baileys, aims to stabilise its financial position through these measures. The initiative is designed to deliver a necessary corporate recovery by reducing operational expenses across the organisation.