Drivers will add 41 minutes to a journey for better views, but lack ideas

A new study reveals that UK motorists prefer scenic routes over the fastest options for staycation road trips. Approximately 52% of drivers emphasise that beautiful scenery is a key factor when planning long drives. On average, motorists are willing to add 41 minutes to their journey to enjoy better views. Despite this preference for aesthetic travel, the research indicates that many drivers currently lack specific ideas for these scenic routes across the UK.