Film poster banned from London Underground for ‘realistic depiction of dead child’

The Advertising Standards Authority banned a poster for the horror film The Mummy from the London Underground after receiving 30 complaints. The advertisement was removed due to fears that its realistic depiction of a dead child could scare children. This was part of a larger action where five adverts were pulled from the network. The decision ensures that horror film promotions do not distress young passengers travelling through the London Underground transport system.