I ditched shopping at M&S and Sainsbury's for Iceland when buying one everyday item — it's tastier

A taste test comparing everyday food items from Marks and Spencer, Sainsbury's, and Iceland revealed that Iceland offers a superior product. Despite regularly shopping at M&S and Sainsbury's, the reviewer found that one specific everyday item from Iceland tasted better than the alternatives. Consequently, the reviewer decided to switch to Iceland for this particular purchase, concluding that the supermarket is superior to the other two retailers for this specific food item in the test.