Shein swings to a loss as Trump trade rules hit sales

Shein reported a bottom line loss of 99 million US dollars in the first quarter of 2026. This financial slump resulted from Donald Trump scrapping the 'de minimis' tax rule, which previously allowed imports worth under $800 to enter the US duty-free. The removal of this import duty exemption on small packages negatively impacted sales. This downturn occurs as the fast fashion group prepares for its official stock market debut in Hong Kong.