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01/05 16:49
theguardian.com
The Woman Who Loves Luxury Goods 2: why the Devil Wears Prada title goes back to basics in Vietnam
Vietnamese film titles
Devil Wears Prada
title localization
foreign film marketing
cultural adaptation
cinema audience perception
26/04 08:00
theguardian.com
Bad movies, good business: how sanitised biopics became a Hollywood staple
sanitized biopics
Hollywood business
celebrity culture
pandemic cinema strategy
audience engagement
Ryan Gosling
24/04 16:43
theguardian.com
Backlash against ‘blatant’ Asian stereotype in The Devil Wears Prada 2
The Devil Wears Prada 2
Asian stereotype
social media backlash
Helen J Shen
film marketing
cinema release
24/04 16:43
theguardian.com
Backlash against ‘blatant’ Asian stereotype in The Devil Wears Prada 2
The Devil Wears Prada 2
Asian stereotype
social media backlash
Helen J Shen
film marketing
cinema release
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